Outdoor

OOH advertising

The Politis Group, through its companies that are active in outdoor advertising, holds a dominant position on the market since today it is able to exploit 100% of the total capacity of the bus shelters in the Attica basin but also in the provincial cities with a total of 9.200 visibility posts in the city, from Bus Stop Panels, Wrap Shelters, Towers and Kiosks.

Street Furniture

The simple Panels are positioned in 6,500 strategic locations in all cities shaping their urban fabric and creating a visual intervention that gives color to the city and at the same time offers services to the citizens of modern urban centers facilitating their everyday life.

In recent years the advertisers’ interest in viewing their products and services on the surfaces of bus shelters has been continuously increasing, proving the dynamic of the bus. It is the most effective way of displaying since it provides the advertiser with a continuous presence and frequency of the advertising message (on a 24-hour basis) while at the same it is the ideal means for launching or viewing on targeted points of interest.

It is also important that surveys by the Advertising Standards Association (ASA) prove that consumers have a very positive attitude towards social or advertising messages they receive through outdoor advertising.

Street Furniture

The simple Panels are positioned in 6,500 strategic locations in all cities shaping their urban fabric and creating a visual intervention that gives color to the city and at the same time offers services to the citizens of modern urban centers facilitating their everyday life.

In recent years the advertisers’ interest in viewing their products and services on the surfaces of bus shelters has been continuously increasing, proving the dynamic of the bus. It is the most effective way of displaying since it provides the advertiser with a continuous presence and frequency of the advertising message (on a 24-hour basis) while at the same it is the ideal means for launching or viewing on targeted points of interest.

It is also important that surveys by the Advertising Standards Association (ASA) prove that consumers have a very positive attitude towards social or advertising messages they receive through outdoor advertising.

Wrap shelters / Creative installations / Digital wrap shelters

As part of the further development and involvement of the instrument, and based on the constant evolution of technology, special Wraps shelters were built to meet the need of advertisers to create engagement with consumers. In a network of 40 Wrap shelters that have replaced large surfaces, they are now the new “legal” large Creative outdoor advertising surfaces at the heart of the basin.

With the Wraps shelters, Politis Group utilizes in selected locations, new technologies and applications replacing with this way the conventional panels with led touch screen displays. This service allows the passerby to interact through software with the advertised product or even participate through the Facebook App in any form of contest creating greater engagement between the product and the consumer.As an alternative use of Wrap shelters for Creative installations is the creation of 2d modeling, floor & roof graphics and any form of impressive construction that enables eye catching and experiential viewing.

Moving media & Track - Base Transport

The Group, taking advantage of their expertise and experience in the field of outdoor advertising, offers advertisers the opportunity to be extra promoted through moving or  track based transportation media, all over the country.

A service that aims to provide alternative, effective and intergrated advertising ideas to potensial clients, contributing to the full coverage of their communication and promo needs .

Moving media & Track - Base Transport

The Group, taking advantage of their expertise and experience in the field of outdoor advertising, offers advertisers the opportunity to be extra promoted through moving or  track based transportation media, all over the country.

A service that aims to provide alternative, effective and intergrated advertising ideas to potensial clients, contributing to the full coverage of their communication and promo needs .

Kiosks

The kiosks provide yet another traditional form of static outdoor projection in all the cities of the world.

They have the role of an impressive “showcase” on highly regarded points of main streets or special locations of the city, giving an alternative form of OOH advertising projection.

Special Projects

Creative installations
Digital wrap shelters

Outdoor - Target common points of interest

The primary objective of the Group is the continuous evolution of OOH and its provided services to advertisers. This results in the implementation of the fully targeted projection by mapping the total capacity of the network locations in Google Map format and simultaneously recording the commercial activity around each roof, thus creating a full management software for even more impressive results.

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Fleet

Politis group, in the context of further upgrading outdoor advertising, has recently made a new investment of fleet upgrading.

The development of the fleet of its vehicles as well as its specialized technical department was one of the development goals of the group which was achieved quickly and with great success which contributed to the upgrading of the services provided to its advertised customers as well as the better maintenance of its network.

Fleet

Politis group, in the context of further upgrading outdoor advertising, has recently made a new investment of fleet upgrading.

The development of the fleet of its vehicles as well as its specialized technical department was one of the development goals of the group which was achieved quickly and with great success which contributed to the upgrading of the services provided to its advertised customers as well as the better maintenance of its network.

Contact

To contact the commercial department, send your message at mgripiotis@politisgroup.com – Commercial Manager

To see more creative approaches visit this link

Outdoor 05 June 2017