We were thrilled to attend the World Out of Home Organization Europe Forum in Milan last week! Bringing together leading voices from the #OOH industry, this conference offered incredible insights into our industry’s future and the challenges ahead.
Tom Goddard opened with a powerful address on the state and future of OOH in Europe, setting the tone for the crucial discussions that followed, covering:
Automation & Audience Measurement: Understanding how OOH is consumed and measured is key to unlocking new value for advertisers.
Sustainability: A central theme, reminding us all of our role in building a greener future.
Location & Audience: Insightful talks on the unique role location plays in defining audiences and driving actions.
Creativity & Impact: Emphasized the importance of creative execution in driving campaign results and profitability.
Smart Cities: Exploring how OOH can play a vital role in city infrastructure, benefiting communities while enhancing the urban experience.
The blend of art, data, and innovation made this an intense, insightful forum. It’s inspiring to see how we can shape the future of #OOH, making our cities smarter and more connected!