Politis Group, with an emphasis on sustainability and improving the quality of life, supports the action of the Municipality of Athens for the European Week for Waste Reduction. The aim of this initiative is to inform and raise awareness of the public about the need to reduce food waste and adopt sustainable daily habits, with the central message: “Don’t feed the waste!”
Key Elements of the Campaign
The action focuses on the devastating consequences of food waste for the planet and suggests practical ways to reduce waste:
• Buying and consuming only the necessary amounts of food.
• Reusing leftovers in creative ways.
• Recycling organic waste through composting.
The campaign messages are projected through Politis Group’s state-of-the-art advertising media, such as digital billboards, placed in high-traffic areas of Athens.
Commitment to the Future
This collaboration is part of Politis Group’s strategy to support actions that enhance sustainability and encourage environmentally responsible practices. At the same time, we actively contribute to improving the everyday lives of citizens and ensuring a future where people and the environment coexist harmoniously.
The planet is calling us! Food is not for throwing away!
The campaign is implemented in collaboration with the Directorate of Cleaning, Recycling and Mechanical Engineering of the Municipality of Athens and EOAN – the Hellenic Recycling Organization.