olitis Group, the leading force in Out-of-Home (OOH) advertising in Greece, proudly announces the largest strategic investment in the sector to date: the installation of 176 state-of-the-art digital screens along the most central road axes of Attica. This development forms the largest consecutive DOOH (Digital Out-of-Home) network in the world, reshaping the urban landscape of the Greek capital.
This initiative is part of Politis Group’s broader vision to digitally modernize public spaces by enhancing aesthetics, embracing technological innovation, and promoting socially responsible messaging. With this new investment, the company supports Athens’ transformation into a more functional and “smart” city, contributing to improved public information access and sustainable urban development.
The DOOH Bus Shelters offer:
- Smoothly animated digital content display
- Automatic brightness adjustment based on weather conditions (sunlight, cloudiness)
- Multi-purpose functionality beyond advertising, including time, weather, wildfire alerts, traffic updates, emergency announcements, and other public service information
This cutting-edge infrastructure provides advertisers with an intelligent and high-performing promotional tool, strategically positioned for maximum visibility and repeated exposure. At the same time, the thoughtfully designed panels contribute to the overall aesthetic and quality of the urban environment.
The DOOH Bus Shelters are a key element of this investment, secured through 12-year agreements with municipalities, with an estimated unit cost of €38,000 and a projected return on investment over a 10-year horizon—underscoring its long-term nature. Moreover, Politis Group has already established partnerships with more than 60 municipalities across Greece, as part of a broader strategy to uniformly upgrade public OOH infrastructure nationwide.
“Outdoor advertising is evolving, and we are leading that transformation. With this investment, we are strengthening our network and offering our partners a modern, intelligent, and effective promotional environment,” said Mr. Haris Politis, President of Politis Group.
Politis Group actively supports the digital transformation of Athens and other cities, advancing innovation and technological development in Greece and across Europe.