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DOOH for a Good Cause

3-min

On the occasion of World Mental Health Day, October 10th, Symvallein, in collaboration with Politis Group, launched a Corporate Social Responsibility (CSR) initiative using Digital Out of Home (DOOH) media to promote key messages about mental health awareness.

The non-profit organization “Symvallein” operates in the field of mental health, implementing programs with a social, scientific, and volunteer-driven focus. In Athens, it runs four residential psychosocial rehabilitation units and one Day Center for Adults facing psychosocial challenges.
Symvallein’s mission is to promote social cohesion, inform citizens about psychosocial rights, and eliminate the exclusion of vulnerable groups.

Through this campaign, a series of awareness messages aimed at sensitizing the public, were displayed across more than 160 strategically selected locations throughout the city. The campaign sought to remind people of the importance of caring for mental well-being, encouraging open communication, and supporting those in need.

Mr. Haris Politis, President of Politis Group, stated:

“At Politis Group, we consider it both our responsibility and our duty to leverage our media and capabilities for positive social impact. With a vision of a world where communication fosters awareness and solidarity, we continue to support initiatives that promote mental health and social cohesion.”

This initiative highlights the informative and social role of Politis Group’s digital outdoor advertising and communication media, demonstrating that when technology and responsible communication come together, they can effectively spread positive social messages.

Through its continuously expanding Digital Out of Home network, Politis Group remains committed to supporting actions that raise awareness and promote prevention, actively contributing to a society with more empathy, balance, and solidarity.

Because mental health is everyone’s business.