Politis Group, guided by a profound sense of corporate social responsibility and deep respect for the mission of SOS Children’s Villages Greece, proudly mobilizes all its resources to support the organization as it celebrates 50 years of dedication and care for children in need.
Radio producers and team members from the Politis Group visited the SOS Children’s Village in Vari, where they joined the children in decorating the Christmas tree, exchanging gifts, and creating unique handmade crafts. This heartwarming initiative was filled with smiles, warmth, and optimism, highlighting the transformative power of giving and meaningful human connection.
Through its comprehensive communication network encompassing, outdoor advertising – radio – and digital platforms, Politis Group is committed to actively promoting the message and values of SOS Children’s Villages Greece across both physical and digital environments.
OUTDOOR ADVERTISING – OUT OF HOME
Leveraging its state-of-the-art and extensive outdoor advertising network, strategically placed in high-visibility locations and reaching millions of citizens daily, Politis Group showcased the festive campaign of SOS Children’s Villages Greece.
All digital outdoor media formats, from DOOH Big Billboards and Digital Bus Shelters to Digital Real Time panels and the premium Syntagma Synchro in Syntagma Square, were utilized to highlight the five-digit short code. Through a simple SMS, anyone can bring smiles to children in need.
RADIO
Harnessing the influential voice of its radio stations, combined with live activations and the voluntary participation of its producers, Politis Group communicates to hundreds of thousands of listeners that a single SMS can truly make a difference.
Music 89.2, through its Music Xpress event, a viral Christmas party on the tram held on December 21 for a charitable cause, daily informs listeners and invites them to send an SMS for a chance to win tickets, with all proceeds benefiting SOS Children’s Villages Greece.
Sfera 102.2 featured the work of SOS Children’s Villages Greece in its special Christmas episode of “Parea ston Sfera” with Rania Kostaki and Peggy Zina, aired on December 17, encouraging the audience to send an SMS in support of the organization’s mission.
Ellinikos 93.2 delivers daily mentions from its producers, urging listeners to send an SMS and contribute to SOS Children’s Villages Greece.
DIGITAL
The Politis Group’s digital platforms significantly amplified the visibility of SOS Children’s Villages Greece, ensuring unified presence across all group websites.
Specifically, display web banners are featured on Rosa.gr, Newsbreak.gr, Pride.gr, Dimarxos.gr, and Politisonline.com.
On Streamee, the free multimedia music platform, a dedicated playlist of children’s Christmas songs was created, accessible via the app and online at streamee.com.
Additionally, Newsbreak and Rosa host a special feature commemorating the 50 years of SOS Children’s Villages Greece, including statements from the organization’s leadership and an interview with an adult who grew up with their support.
Ms. Renata Valma, Chair of the Board of SOS Children’s Villages Greece, stated: “In the year that SOS Children’s Villages Greece celebrates 50 years of unwavering commitment to children and families in need, I feel particularly honored to express our gratitude for the significant support from the Politis Group. Your contribution to promoting our work goes beyond a mere partnership, it is an act of genuine corporate social responsibility that strengthens our vision and mission in this landmark year. Your extensive communication support enables us to amplify the message of SOS Children’s Villages Greece even further, raise societal awareness, and enhance the impact of our programs. Thanks to your involvement, the voice of the children we support reaches farther than ever before. We sincerely thank you for standing by us with consistency, professionalism, and true belief in our mission. Together, we continue for the next 50 years with the same dedication: creating a safe and hopeful future for every child.”
Mr. Haris Politis, President of Politis Group, stated: “At Politis Group, we firmly believe that true business success gains meaningful purpose only when paired with social contribution. Our support for SOS Children’s Villages Greece, particularly in this milestone year marking 50 years of invaluable work, is both an honor and a responsibility for us. We stand alongside the children not merely as sponsors, but as a united team committed to building a brighter future for every child.”
At SOS Children’s Villages Greece, every child finds safety, care, and a future filled with love and support. Over 50 years of continuous presence in Greece, the organization has stood by thousands of children and families, fostering environments of stability and hope. Its work includes prevention programs, four SOS Children’s Villages, youth independence initiatives, de-institutionalization efforts, foster care services, and emergency response programs.