Politis Group x Forgotten: The evolution of OOH is here
Out-of-Home advertising is transforming, from static presence to immersive experience, from simple exposure to true interaction. Politis Group, in partnership with Forgotten, a leading Creative Technology Studio specializing in mixed reality and CGI, introduces a next-generation approach to outdoor media.
Today’s audiences move fluidly between the physical and digital worlds. To stand out, brands need campaigns that speak to both realities at once, campaigns that can be experienced, shared, and remembered.
By leveraging Fake Out of Home (FOOH) content, immersive 3D OOH visuals, and AI-powered targeting, we create high-impact campaigns designed for both the street and the screen. These experiences don’t just capture attention, they generate measurable engagement, reach, and brand recall. We deliver the full creative pipeline, from concept development and previsualization to filming, VFX, sound, color, and final post-production.
This collaboration isn’t just a new service offering, it’s a bold step into the future of communication. We’re merging the visibility of traditional OOH with the power of digital storytelling, empowering brands to tell richer, more engaging stories that meet audiences where they live and scroll.
Because OOH is no longer just about where people walk. It’s about what they share. And we’re already leading the way.



