On the occasion of World Mental Health Day, October 10th, Symvallein, in collaboration with Politis Group, launched a Corporate Social Responsibility (CSR) initiative using Digital Out of Home (DOOH) media to promote key messages about mental health awareness.

The non-profit organization “Symvallein” operates in the field of mental health, implementing programs with a social, scientific, and volunteer-driven focus. In Athens, it runs four residential psychosocial rehabilitation units and one Day Center for Adults facing psychosocial challenges.
Symvallein’s mission is to promote social cohesion, inform citizens about psychosocial rights, and eliminate the exclusion of vulnerable groups.

Through this campaign, a series of awareness messages aimed at sensitizing the public, were displayed across more than 160 strategically selected locations throughout the city. The campaign sought to remind people of the importance of caring for mental well-being, encouraging open communication, and supporting those in need.

Mr. Haris Politis, President of Politis Group, stated:

“At Politis Group, we consider it both our responsibility and our duty to leverage our media and capabilities for positive social impact. With a vision of a world where communication fosters awareness and solidarity, we continue to support initiatives that promote mental health and social cohesion.”

This initiative highlights the informative and social role of Politis Group’s digital outdoor advertising and communication media, demonstrating that when technology and responsible communication come together, they can effectively spread positive social messages.

Through its continuously expanding Digital Out of Home network, Politis Group remains committed to supporting actions that raise awareness and promote prevention, actively contributing to a society with more empathy, balance, and solidarity.

Because mental health is everyone’s business.

olitis Group, the leading force in Out-of-Home (OOH) advertising in Greece, proudly announces the largest strategic investment in the sector to date: the installation of 176 state-of-the-art digital screens along the most central road axes of Attica. This development forms the largest consecutive DOOH (Digital Out-of-Home) network in the world, reshaping the urban landscape of the Greek capital.

This initiative is part of Politis Group’s broader vision to digitally modernize public spaces by enhancing aesthetics, embracing technological innovation, and promoting socially responsible messaging. With this new investment, the company supports Athens’ transformation into a more functional and “smart” city, contributing to improved public information access and sustainable urban development.

The DOOH Bus Shelters offer:

• Smoothly animated digital content display
• Automatic brightness adjustment based on weather conditions (sunlight, cloudiness)
• Multi-purpose functionality beyond advertising, including time, weather, wildfire alerts, traffic updates, emergency announcements, and other public service information
  
  

This cutting-edge infrastructure provides advertisers with an intelligent and high-performing promotional tool, strategically positioned for maximum visibility and repeated exposure. At the same time, the thoughtfully designed panels contribute to the overall aesthetic and quality of the urban environment.

The DOOH Bus Shelters are a key element of this investment, secured through 12-year agreements with municipalities, with an estimated unit cost of €38,000 and a projected return on investment over a 10-year horizon—underscoring its long-term nature. Moreover, Politis Group has already established partnerships with more than 60 municipalities across Greece, as part of a broader strategy to uniformly upgrade public OOH infrastructure nationwide.

“Outdoor advertising is evolving, and we are leading that transformation. With this investment, we are strengthening our network and offering our partners a modern, intelligent, and effective promotional environment,” said Mr. Haris Politis, President of Politis Group.

Politis Group actively supports the digital transformation of Athens and other cities, advancing innovation and technological development in Greece and across Europe.