ELLA-DIKA MAS has a payoff line that says: “We got together for the first time and we set an example”. This initiative began its promotional campaign using outdoor advertising panels, in 100 locations around Athens, aiming to communicate its values and content to the public.
The campaign focuses on the unity of Greek companies, especially those that hold their Headquarters, Production and Property in Greece. They operate as a team and supporting the economy and society is their common goal. During the COVID-19 pandemic, the importance of cooperation and solidarity stood out. This is exactly what the campaign communicates to the public.
Politis Out of Home – sharing the same values – provided the outdoor advertising panels, informing citizens about the initiative and becoming a part of this worth mentioning effort.