The primary objective of the Group is the continuous evolution of OOH and its provided services to advertisers. This results in the implementation of the fully targeted projection by mapping the total capacity of the network locations in Google Map format and simultaneously recording the commercial activity around each roof, thus creating a full management software for even more impressive results.

The innovative way of placing the advertising message provides the ability to fully target the viewing points so that each campaign achieves both coverage and brand awareness while, depending on the creative capability, it can also act as a point of sale for nearby sales outlets.

Currently the selection of outdoor advertising spots for the advertiser is totally transparent, while it can also monitor in detail the dispersion of the selected viewpoints and in consultation with the programming department to make the necessary changes to be fully satisfied.