Remove Your Makeup, Not Your Pride!
Driven by a “tomorrow” that is coming with momentum and calling for a society free of stereotypes and neo-conservative prejudices, Tempo OMD, on behalf of L’Oréal, joined forces with Pride Network to create a podcast that emphasizes the empowerment that makeup offers and the freedom of expression. Tempo OMD’s global axiom + tagline campaign “Remove Your Makeup, Not Your Pride” won audiences and impressions by supporting uniqueness, and was vindicated in the most official way possible, winning the Bronze Award at the Ermis Awards 2023, in the Media category. The action, carried out on behalf of L’Oréal and related to the Garnier Micellar product, was based on a broad 360 plan with an empowering outreach for a society beyond entrenchment. This audio chronicle,